Senegalese photographer Omar Victor Diop portrays 17 Pernod Ricard employees for the Group's 41st Artistic Campaign. Africa is the "new frontier" for Pernod Ricard, which opened 6 direct affiliates on the continent in the last 5 years.
Therefore, it is only natural that the Group gave "carte blanche" to Senegalese artist Omar Victor Diop. As a renowned photographer whose style is rooted in the continent where he grew up, Omar was able to capture the relationship between employees of the African affiliates and their colleagues worldwide. He incorporated them into costumes especially created by the Senegalese designer Selly Raby Kane in the shape of medallion portraits that often appear in African stylistic compositions. Pride of belonging, joy of being together, audacity of the experience, these are the words if not the "Mindset" that characterized this new artistic experience presented by Pernod Ricard and driven by its best ambassadors: its employees.